SEO, or search engine optimization, is the programming of your website in a method to be easily understood by search engines and marketing it to appear in specific categories that you want to focus on. With any internet development that we are involved in, we provide free basic SEO advice to our clients.
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There are two ways that your site can appear in major search engines: - "pay per click" (results at top and side of search engine result pages); and,
- "organic results" (free listings which appear after paid listings on search engine result pages).
Pay per click
Pay per click may be the fastest way to reach your target audience since your site
will appear on the top or right side of search result pages. The search site will charge you a fee each time someone clicks on your
website link. The cost of each click varies widely depending on the search site, the number of competitors using the same keywords and
the maximum amount you are willing to pay on a daily or other basis. You are, in effect, competeing for advertising position with
competitors.
Although many companies may offer to set you up for pay-per-click advertising, there are strategies and techniques which
will help you to save money and appear in higher rankings; we provide this expertise to our clients at minimal cost.
Organic Results
Understanding organic search engine optimization is important for anyone who will rely on free search engine results to direct traffic to their site.
There are many factors that affect a web site's position in result rankings.
We understand the major design mistakes that will severely limit your ability to rank well.
Our free SEO service included with all of our website design consists of:
identifying keywords appropriate for your orginazation;
analyzing keywords for optimal ranking;
explaining how & why other sites linking to you is important;
reviewing and correcting poor design that can cause issues;
submitting your site to major search engines;
If you provide a product or service in a highly competitive industry, you may opt for a higher level of optimization
to ensure that your site ranking remains high in search engine results.
High-level SEO can be extremely competitive and expensive so we partner with top level search engine
optimization companies to help you choose the best SEO services available.
NOTE: Search engine companies employ many different methodologies for calculating site rankings;
some of those are based on the age of your site and it may take several months for your site to become fully
optimized. We will be happy to help you choose the correct course of action and set reasonable goals.
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